10 Tips for Building Your Online Business and Keeping It Alive!

Thursday, 03 March 2011 14:12 |

Link from your site to your blog. If you have a blog and a site, make sure your content is easily accessible to visitors. Don’t make them hunt for your updated content.

Set up social networking. Make your social networks easy to see and follow – don’t hide the buttons somewhere. While most people include social network buttons on their blog, consider putting them in your contact page as well.

Set up social bookmarking. If you don’t already have a way for people to share your content, get some! If you use WordPress, there are tons of social bookmarking plugins available. You can also use something like ShareThis, for regular sites.

Provide a place on your main site for white papers or in depth articles. Blogs are… well, blogs. If you use article marketing as a tool, use your site as one of the article submission areas. Call it “White Papers” or “Long, In-Depth Industry Articles” or “Where We Put Our 2000+ Word Books”. Call it whatever you want, but providing a place like this will help turn your site into an information hub for your industry.

Make sure you have a sitemap. You can pretty it up and have it convenient for visitors to read, or you can just have a plain old XML sitemap. However, sitemaps help search engines crawl your site, so don’t forget to build it and link to it.

Use your keyword analysis and track your usage. We use an Excel sheet, but a Word document works just as well. For each main site page, record what key terms you used, your title and meta description. If you change something, record that as well. This way, you have a steady record of changes and can more easily track how those changes affected your site ranking and traffic.

If you use javascript, create an actual file and link to it in the header of your site. Many people use the header of the site (the part in between <head> and </head>) to put their javascripts. This is the equivalent of stuffing your closet full of crap. Since you don’t want the search engines to open your website closet and have a whole bunch of script fall on them, use files instead!

Don’t ignore content audits. Set a period of time (say, every six months) to do a content audit. A content audit can help you find non-performing pages, identify topics your readers really like and what pages you can get rid of, among other things.

Create a content strategy. You could write up whatever comes to mind, send it out into the waiting black hole of the Internet and wait to see if something comes back. Or, you could create a comprehensive strategy for:

• What type of content you’ll send out (images, blogs, white papers, videos, etc.)

• Here you’ll put your content (your site, your blog, guest post, YouTube)

• How you’ll track your efforts (a content tracking program, manual search, etc.)

• The main (and sub) goals of your content strategy (conversions, more traffic, better engagement)

Share the link love. If you have 15 social networking accounts and each allows you to link to the others, do so. If you’re writing a blog about XYZ and you come across a relevant, supporting article, link to it. If ABC company has a good white paper about your industry, share it with your readers. In other words, don’t keep the links to yourself out of fear for your competition. The confidence you have in your company’s product/services will show.

Here are some basic steps cited from an excellent article by Gabriella Sannino! To read the entire article please visit: http://bit.ly/edDYu2

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