Labor Day is gone, Halloween is quickly approaching and signs of the holiday season are already starting all around. If you have yet to begin connecting with your clients regarding the holiday season then you are quickly falling behind your competition. In order to dive into the holiday season finding ways to engage your clients socially will give you the push you are looking for.

Let social media show what your customers are saying about your products!

A survey from eMarketer has shown that 27 percent of holiday shoppers last year went to Facebook and Twitter to look for gift suggestions for their friends and families. A study by ChannelAdviors indicates a hefty 83 percent of all consumers are influenced by online reviews. Making it easy for you customer to write reviews of your products, and giving them a way to link this directly to Facebook  and Twitter will not only promote your product or service to their entire friends list, it will also give customers insight to what their friends and family are shopping for.

You have to play to win

If you are not utilizing Facebook to promote for this holiday season, yesterday was the best day to start. Facebook gives us another avenue to advise our clients of our products and brand, with the simple implementation of the “Like” button. Offering incentives, such as discounts or coupons via Facebook and Twitter will capture those looking for the perfect holiday gift and give them a reason  to shop with you. Just like the lottery, having a social media widgets give you an opportunity to join the game. You must play to win!

During this holiday season, social media will make leaps and bounds in the shopping process. Great SEO and a comprehensive media campaign will put you in the game to compete and sell your products and services. The important thing is to stay on top of the latest trends and make sure you are implementing the best practices.